Gun safety ads aren’t so common on this side of the Atlantic, but in America they are broadcast as a matter of public urgency. And here is surely the ‘Citizen Kane’ of gun safety ads.

‘If they find they will play with it’ is the motto of this commercial. The grouping who produced the ad are called ‘Evolve’ and their guiding spirit is ‘it’s the right to bear arms, not the right to be a dumbass.’

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